Are you listening to your customers? I mean REALLY listening? No, I don’t mean that bland, generic annual survey you do – and then quickly ignore. I mean have you…

Are you listening to your customers? I mean REALLY listening? No, I don’t mean that bland, generic annual survey you do – and then quickly ignore. I mean have you…
I come across it all the time. A business wants (needs!) to outline their strategic direction. They have every intention of doing it. They know that recommitting themselves to their…