A Blog For
For Small Business Owners and Leaders
Watch commercials. Do you ever wonder what so many of them get wrong or why don’t we like so many of the brands we come across on television? I do. I believe that most brands are focused way too much on trying to make you know that they exist and sort of like something about them; without thinking enough about how to make you like and trust them. Mass media is often considered a numbers game – get enough people to see my ad and enough will perhaps like it and a few of those might actually consider my product or service.
In my opinion there are several levels your brand goes though on its way to market trust and customer loyalty and advocacy: A-L-T or Awareness, Likability, and Trust. You need to build through each of these levels to create a brand that speaks to your specific target market and later becomes a trusted partner with your customer. Let’s dive a little deeper into each one.
Hey everyone! The family is on vacation in San Diego this week. We’ve been hanging out at the condo at Mission Beach since Saturday. Nice! But, as always, I like to share some of the great things I’ve read (and shared) for business leaders over the last week or so. So, here’s your weekly summary. Enjoy!
In the last few weeks I’ve emailed and/or left voice mails for five local businesses with questions, appointment requests, etc. Guess how many have responded? One. My impression of the others dropped dramatically. What message does that send? Customers and prospects are unimportant. Or simply that our company just can’t seem to do some basic “blocking and tackling”; something the average person seems to be able to do in their personal and professional lives. And I’ll just that bet you’ve had similar experiences. It got me to thinking: Can simply responding to a communication actually be a competitive advantage? Believe it or not, it just might be.
Small business can be a tough business. It’s hard to win against bigger competitors. It’shard to win against competitors with deeper pockets and maybe economies of scale.It’s hard to separate yourself from other scrappy local competitors. It’s tough to stand out. But there are ways. You can make it happen. The goal is a closer, deeper, more caring relationship. Let me share a few ways you can begin to set your business apart:
As you well know when it comes to money, small businesses have a pretty small margin for error. It’s important to keep a close eye on your finances. But so many small business owners grew their businesses by being good at what they do…and that thing is not necessarily at accounting or finance. So what are the important things to keep an eye on? In this post I wanted to focus on just a few. So, here are some areas that a small business owner ALWAYS has to keep a sharp eye on.
Happy Monday everyone. I posted this on Sunday night – as my daughter and I are on yet another college visit Monday. It was Southern Methodist University (where I got my MBA) on Friday and Baylor University on Monday. But as always, I like to begin the week by summarizing the articles and ideas I’ve shared in recent days. I hope you enjoy them. Read on!
As leaders (whether intentionally or unintentionally) we are constantly sending signals/messages. The words we use, the communication channels we engage in, the tone of our messages, the timing of our signals, and our body language say a lot. And (whether you realize it or not) others act on those assumptions they read into our signals. The less intentional and clear we are the more room there is for misinterpretation. We should be proactive and strategic in what we want to “say” – and how we say it.