Blog

IDiscover Journal

A Blog For

For Small Business Owners and Leaders

DO YOU KNOW WHAT MAKES YOU UNIQUE?

Let me ask you a question: When was the last time you thought about your company’s Unique Value Proposition (UVP)? I know, “UVP” sounds like one of those things that some MBA pinhead or some Silicon Valley VC dreamed up somewhere along the way. (And, yeah, you’d probably be right.) Anyway, this one really is a valuable concept. Let’s pick it apart a bit and I’ll explain why.

Read More »

THIS WEEK’S MUST READS

Hey everyone! Well, I hope my friends in Houston were okay in the recent flooding. Ourhome is fine – we just have our eyes on the nearby reservoir here in west Houston. And what a horrendous week for traffic on our side of the city with major roads still closed. Yuk.

Anyway, as always I look forward to a positive, productive week. And to start I like to share some of the articles I’ve been reading and some of the info I’ve shared over recent days. So here goes

Read More »

BECOME A MORE INSPIRATIONAL LEADER

What does it mean to be an inspirational leader? How does someone become one? Is it in-born (as some people would have you believe)? I’ve observed many a leader over the years and have come to believe that, yes, some people are more natural leaders than others. If nothing else, they are more extroverted and willing to be bold and guiding. But that doesn’t mean that others can’t become leaders who inspire people. In my opinion there are some traits r characteristics that define someone as a leader. And some of that is just more natural for some people. But part of that is behavioral. Some of their leadership qualities are how they do things; not just what they are born with.

How about a look at some of those traits of inspiring leaders – and how you can more strongly build your leadership ability?

Read More »

THIS WEEK’S MUST READS

Hey guys. I hope everyone had wonderful weekend! We just wrapped up our income tax filing for this year. Yay! I decided to publish this post on Sunday night because Monday I get to take the day off and go on a college visit with my oldest daughter. We’re checking out Southern Methodist University in Dallas. Yay! The day brings back some great memories for this SMU MBA (class of ’91). Go Mustangs! Here are some of the awesome reads I’ve come across these last few days:

Read More »

GROW YOUR BUSINESS BY SIMPLIFYING CUSTOMER RELATIONSHIPS

We all want our sales to increase. But sometimes we make it hard for someone to find out/discovery process about us and our products, actually buy, get delivery, even cancel a service, etc. Why? Are we hiding info from competitors? Are we trying to force customers to engage with us in a way that we want them to, not the way they want to? Answer? Yes.

I argue that a better way to grow your business is not through trickery and complexity but instead through clarity and simplicity.

Read More »

THIS WEEK’S MUST READS

Hey everyone! I hope you all had a great weekend. If you live in the US, this is your last week to get those taxes done. (But, you have until Monday 4/18 – so a few extra days this year.) So, let’s get this week started, shall we? Here are some of my favorite reads from the last few days:

Read More »

LIVING AND BREATHING YOUR COMPANY’S VALUES

When I say “company values”, what comes to mind? For most of us it’s those companies with a clear social mission – and how they outwardly demonstrate those values (and get stories written about them). Think Tom’s donating shoes to underprivileged communities worldwide. Think Honest Company that avoids (or tries to avoid) certain chemicals in its formulations. And those are great examples.

Having a clear set of principles your company will attract more talent and more customers that want to be aligned with those same principles. I believe there is true value in knowing your true values. With that in mind, I wanted to share some ideas about how to uncover (or rediscover) your organization’s core values and put them into practice.

Read More »

THIS WEEK’S MUST READS

Thanks for stopping by! As always I like to begin the week by sharing some of my favorite articles (and, yes, some ideas I shared personally) from the last few days. Enjoy!

Read More »

When to Pivot and When to Play Through WHEN TO PIVOT AND WHEN TO PLAY THROUGH

So, your business is looking down the barrel of a business slowdown. It’s been an issue Right turn arrow sign you’ve been thinking about for awhile. Maybe one of those back-of-your-mind things that is breaking out into the open. Something could be wrong here. You’ve asked yourself if it’s a temporary, short-term “bump in the road” or something bigger. And if it’s bigger, what do you do about it? Like any business decision, it’s not an easy call. As always, you have to decide based on less-than-perfect information. Well, I have some thoughts about how to approach this difficult situation and how to manage through it.

Read More »

THIS WEEK’S MUST READS

I hope everyone had a wonderful Easter weekend! I know we did. Now, it’s back to work,right? Well, to start the week off right I thought I’d share some of the best articles I’ve come across over the last few days – and a few of my own ideas too. Happy reading:

Read More »