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For Small Business Owners and Leaders
Over the years I’ve conducted numerous market research projects for my clients. There are so many pieces that have to be done right to make the study a success. And you won’t be surprised to know that one important piece is the thing at the center of the research…the questionnaire. Constructing it well makes a lot of difference to how much you learn. So, here are a few tips to help get the survey’s questionnaire right.
Hey guys! Welcome to another week – and Halloween! Fun news. I just spent the morning in jury duty. I know. I know. There are surely more exciting ways to spend your morning. But I have to admit, it was nice to see so many people from all walks of life there answering the call and doing their civic duty. It may not be a part of our democracy we love, but it is one of the foundations of our unique judicial system.
Although I’m getting a later start today I still wanted to share with you a bunch of great things I read (and a few I wrote!) over the last week or so. Here goes! Enjoy!
I just think too often we get caught up in the daily “fire-fighting” and don’t stop to make conscious decisions about how our daily and weekly tasks are helping us achieve those long-term goals. In fact, for many of us there’s not much connection at all between what we do each day and where we’re going long-term. It’s important that you NOT lose that connection. It’s critical to make sure that each step you take takes you toward that goal. So here are some ways to get your day business aligned with your long-term business.
Your brand is a critical part of your business. It tells the world who you are, what problems you solve, along with intangibles about your business (like the business’s style, persona, and the feeling that your brand evokes in its customers). The brand is derived from the fundamental mission and vision of your business. But all too often we let the pursuit of an interesting, creative brand take the lead. That needs to be flipped on its. head. The brand needs to be driven by your business’s fundamental mission and vision.
Hey everyone! I hope you had a very nice weekend. It’s Columbus Day here in the US; so some people have the day off. Not many, but some. As for me, I’m in a semi-work situation today. My wife and three of my four kids are off work/school. But, as I usually do on Mondays I like to share some of what I think are the most interesting things I came across over the last week or so. So, here’s this week’s roundup. Enjoy!
People still enjoy one-to-one conversations. And often it’s the best way to deepen a professional relationship with a prospect or customer. Here’s how to prepare for and make the most of these discussions.
I have worked with a number of leadership teams over the years to develop a growth plan that fits their company or nonprofit organization. While each organization is different, what I’ve found is that you need to have a handle on these areas to form the foundation of a solid growth strategy.
Here are the 7 Ps that can help your business build a solid foundation for growth: