A Blog For
For Small Business Owners and Leaders
Your brand is a critical part of your business. It tells the world who you are, what problems you solve, along with intangibles about your business (like the business’s style, persona, and the feeling that your brand evokes in its customers). The brand is derived from the fundamental mission and vision of your business. But all too often we let the pursuit of an interesting, creative brand take the lead. That needs to be flipped on its. head. The brand needs to be driven by your business’s fundamental mission and vision.
Hey everyone! I hope you had a very nice weekend. It’s Columbus Day here in the US; so some people have the day off. Not many, but some. As for me, I’m in a semi-work situation today. My wife and three of my four kids are off work/school. But, as I usually do on Mondays I like to share some of what I think are the most interesting things I came across over the last week or so. So, here’s this week’s roundup. Enjoy!
People still enjoy one-to-one conversations. And often it’s the best way to deepen a professional relationship with a prospect or customer. Here’s how to prepare for and make the most of these discussions.
I have worked with a number of leadership teams over the years to develop a growth plan that fits their company or nonprofit organization. While each organization is different, what I’ve found is that you need to have a handle on these areas to form the foundation of a solid growth strategy.
Here are the 7 Ps that can help your business build a solid foundation for growth:
Sigh. Monday. Work…again. Every now and then I think we all face this. Our passion for our work diminishes. Our excitement with our business seems to fade. What happened to that enthusiasm we used to feel? That little voice in our heads that used to say “Woo-hoo! I LOVE my business! Let’s go kick some butt!” is now saying “Ugh. Again? Really? Do I have to?” We just feel kinda stuck, trapped, uncreative, run-down, uninspired. The honeymoon’s over. Why? Where does it go? And how do we get it back?
Every now and again (hopefully more often than not) you work with a customer or a client and think “This person is the EXACT reason why I went into business!”. For some reason that person or business embodies everything that just seems to “fit”. They like you. You like them. They have a need or a problem. You solve their problem. You also think to yourself “If every customer were just like them I’d be in heaven!”.
Well, here’s the thing. You either consciously or unconsciously created the right environment that threw the two of you together. The key is to figure out how to do it again and again, right? Here are a few thoughts to get you started.
Hello again everyone! I hope your weekend was a great one. For many it was the beginning of the long-awaited pro football season (and week 2 of the college football season). For me, it’s still baseball season – watching my beloved New York Mets continue our run to the post-season (fingers crossed!). (Oh, and by the way, hockey season starts in exactly one month!)
Anyway……you’re not here for all that. You’re here for great reading for business leaders. So, here you go. Here’s this week’s roundup of great articles.