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IDiscover Journal

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For Small Business Owners and Leaders

CAN JUST RESPONDING REALLY BE A COMPETITIVE ADVANTAGE?

In the last few weeks I’ve emailed and/or left voice mails for five local businesses with questions, appointment requests, etc. Guess how many have responded? One. My impression of the others dropped dramatically. What message does that send? Customers and prospects are unimportant. Or simply that our company just can’t seem to do some basic “blocking and tackling”; something the average person seems to be able to do in their personal and professional lives. And I’ll just that bet you’ve had similar experiences. It got me to thinking: Can simply responding to a communication actually be a competitive advantage? Believe it or not, it just might be.

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THIS WEEK’S MUST READS

Hey all! I hope everyone had a great weekend. It was a long three-day Memorial Day weekend for those of us here in the US. Here’s this week’s roundup of must-read articles and tips for small businesses.

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6 WAYS YOUR SMALL BUSINESS CAN STAND OUT FROM THE CROWD

Small business can be a tough business. It’s hard to win against bigger competitors. It’shard to win against competitors with deeper pockets and maybe economies of scale.It’s hard to separate yourself from other scrappy local competitors. It’s tough to stand out. But there are ways. You can make it happen. The goal is a closer, deeper, more caring relationship. Let me share a few ways you can begin to set your business apart:

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THIS WEEK’S MUST READS

Hey everyone! I hope you all had a great weekend. As always I like to kick off the week with a summary of some of my favorite small business and entrepreneurship article that I’ve come across the last few days. So, here’s this week’s summary:

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MANAGING YOUR BUSINESS ALSO MEANS MANAGING YOUR MONEY

As you well know when it comes to money, small businesses have a pretty small margin for error. It’s important to keep a close eye on your finances. But so many small business owners grew their businesses by being good at what they do…and that thing is not necessarily at accounting or finance. So what are the important things to keep an eye on? In this post I wanted to focus on just a few. So, here are some areas that a small business owner ALWAYS has to keep a sharp eye on.

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THIS WEEK’S MUST READS

Happy Monday everyone. I posted this on Sunday night – as my daughter and I are on yet another college visit Monday. It was Southern Methodist University (where I got my MBA) on Friday and Baylor University on Monday. But as always, I like to begin the week by summarizing the articles and ideas I’ve shared in recent days. I hope you enjoy them. Read on!

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BE INTENTIONAL ABOUT SENDING SIGNALS

As leaders (whether intentionally or unintentionally) we are constantly sending signals/messages. The words we use, the communication channels we engage in, the tone of our messages, the timing of our signals, and our body language say a lot. And (whether you realize it or not) others act on those assumptions they read into our signals. The less intentional and clear we are the more room there is for misinterpretation. We should be proactive and strategic in what we want to “say” – and how we say it.

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THIS WEEK’S MUST READS

Hello again. Welcome to a new work week. As always I like to share a summary of some of the best articles I’ve come across in recent days (and some of my own tips and blog posts). So here we go!

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BRING EXCITEMENT BACK TO YOUR BUSINESS

Some people claim that you don’t need to be passionate about a business to be able to run it. I guess that’s true to some extent – especially for a large business. You probably don’t have to be passionate about oil exploration to run ExxonMobil. But I DO think it’s important for a small business.

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THIS WEEK’S MUST READS

Hey guys! I hope you all had a wonderful weekend! As always, I like to begin the week by sharing some of the great things I’ve been reading and some of the ideas I’ve shared over the last few days. Enjoy!

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