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IDiscover Journal

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For Small Business Owners and Leaders

THIS WEEK’S MUST READS

Well, we’ll finally back in town. Colorado was a blast – cold weather and some snow. Just what some of us from a warm climate like Texas desperately need! And I guess we brought some of that cold weather with us too. Last weekend’s high temperatures were in the 30s – cold for Houston. But in true Texas fashion, today’s high is 80. Yikes! Annnywaaay…..here are some recent articles for business owners and business leaders you shouldn’t miss.

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WHAT ABOUT ME?

You’ve seen the ads zillions of times. Wow! Awesome pricing! A great deal! A special bundle. And then waaaaaaay down in that tiny little fine print at the bottom: “New customers only”. I don’t know about you, but if I am a current customer of that company I always think “What about me?”. Why do people who aren’t even a customer get the best deals? What about people like me that have been a customer of yours for months or years? Do we ever get special treatment? I argue that companies should start to spend a little less time trolling for new business and invest a little more time taking care of those loyal customers.

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THIS WEEK’S MUST READS

My apologies for being away from the blog for a bit lately. So, let’s get caught up on some of the best articles for small to medium-sized business lately:

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THIS WEEK’S MUST READS

Hey guys! I home you’re having a great Monday so far. For many of us it’s the beginning of Thanksgiving week so it’s a little bit slower….or it’s frantically busy with everyone trying to get things done before everyone disappears for the holiday. To get your week started off right, as I typically do, I wanted to share some of the best reads I have come across in the last week. So here ya go!

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WHAT’S YOUR REAL JOB?

The other day I was running on a trail that passes behind the parking lot of a local library branch. At that moment a big waste truck was picking up the library’s trash bin at the back of the parking lot. As the truck’s big arms lifted the dumpster and emptied it into the truck most of the trash dropped in as it’s supposed to. But some didn’t. Some trash was strewn across the parking lot. What did the truck driver do? He backed the truck up (even driving over the top of some of the trash that had fallen to the ground) and drove away to the next stop on his route. I started thinking about what the library staff would think when they arrived and saw that trash in their parking lot. The word “thrilled” didn’t come to mind. Another idea popped into my head. What did that truck driver understand his job to be? What if he saw his job another way?

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THIS WEEK’S MUST READS

Happy Monday everyone! I hope you all had a good weekend – and are facing a productive week ahead. As always, I like to start by sharing some of the best articles (and, ok, a few things I wrote myself) that I think will be valuable to you, the small business leader. So, read on!

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THE GROWTH CUNUNDRUM

Ah, growing your business. For many of us that has a really nice ring to it. But over the years I’ve seen enough companies grow to know that it’s not all roses all the time. Every phase of a business has its challenges. As I recalled that conversation and my experience seeing a number of companies grow I thought you might find it helpful to think about the less-glamorous, sometimes challenging side of business growth. This post outlines a few things to look for – and how to deal with them..

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THIS WEEK’S MUST READS

Hello again. It’s Monday, so it must be time to share some great articles (and, yes, some thing sI wrote as well) from the last week or so. Here are some items I think you should read as a small business leader:

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CONSTRUCTING A SURVEY THAT WORKS

Over the years I’ve conducted numerous market research projects for my clients. There are so many pieces that have to be done right to make the study a success. And you won’t be surprised to know that one important piece is the thing at the center of the research…the questionnaire. Constructing it well makes a lot of difference to how much you learn. So, here are a few tips to help get the survey’s questionnaire right.

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THIS WEEK’S MUST READS

Hey guys! Welcome to another week – and Halloween! Fun news. I just spent the morning in jury duty. I know. I know. There are surely more exciting ways to spend your morning. But I have to admit, it was nice to see so many people from all walks of life there answering the call and doing their civic duty. It may not be a part of our democracy we love, but it is one of the foundations of our unique judicial system.

Although I’m getting a later start today I still wanted to share with you a bunch of great things I read (and a few I wrote!) over the last week or so. Here goes! Enjoy!

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