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IDiscover Journal

A Blog For

For Small Business Owners and Leaders

ALIGNING THE SHORT-TERM WITH THE LONG-TERM

I just think too often we get caught up in the daily “fire-fighting” and don’t stop to make conscious decisions about how our daily and weekly tasks are helping us achieve those long-term goals. In fact, for many of us there’s not much connection at all between what we do each day and where we’re going long-term. It’s important that you NOT lose that connection. It’s critical to make sure that each step you take takes you toward that goal. So here are some ways to get your day business aligned with your long-term business.

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THIS WEEK’S MUST READS

Good morning! Well, it’s Monday again. Yuk, right? Oh well, I can think of something that will just perk you right up – reading some great articles for business leaders. Here’s a few now…enjoy!

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WHO’S DRIVING WHO?

Your brand is a critical part of your business. It tells the world who you are, what problems you solve, along with intangibles about your business (like the business’s style, persona, and the feeling that your brand evokes in its customers). The brand is derived from the fundamental mission and vision of your business. But all too often we let the pursuit of an interesting, creative brand take the lead. That needs to be flipped on its. head. The brand needs to be driven by your business’s fundamental mission and vision.

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THIS WEEK’S MUST READS

Hey everyone! I hope you had a very nice weekend. It’s Columbus Day here in the US; so some people have the day off. Not many, but some. As for me, I’m in a semi-work situation today. My wife and three of my four kids are off work/school. But, as I usually do on Mondays I like to share some of what I think are the most interesting things I came across over the last week or so. So, here’s this week’s roundup. Enjoy!

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THIS WEEK’S MUST READS

Hey guys! I hope you had a nice weekend. As always, here are some of the best articles (and , yes, some of my own thoughts) from last week. Happy Reading!

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THE 7 PS OF A BUSINESS GROWTH PLAN

I have worked with a number of leadership teams over the years to develop a growth plan that fits their company or nonprofit organization. While each organization is different, what I’ve found is that you need to have a handle on these areas to form the foundation of a solid growth strategy.

Here are the 7 Ps that can help your business build a solid foundation for growth:

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THIS WEEK’S MUST READS

Hey guys! Happy Monday! I hope you all had a great weekend – and are looking down the barrel of a positive and productive week. Here are a few items I came across (and wrote) last week that I think you’ll find valuable.

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GETTIN’ THE PASSION BACK

Sigh. Monday. Work…again. Every now and then I think we all face this. Our passion for our work diminishes. Our excitement with our business seems to fade. What happened to that enthusiasm we used to feel? That little voice in our heads that used to say “Woo-hoo! I LOVE my business! Let’s go kick some butt!” is now saying “Ugh. Again? Really? Do I have to?” We just feel kinda stuck, trapped, uncreative, run-down, uninspired. The honeymoon’s over. Why? Where does it go? And how do we get it back?

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THIS WEEK’S MUST READS

Hello everyone! Thanks for stopping by. I always like to share some of the best articles and ideas that I’ve come across in the last week or so. So here’s this week’s roundup!

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