Our organizations WILL make a mistake sooner or later. It happens. People understand that. Trust is at the heart of any business relationship – whether it’s B2B or B2C. So,…
Category: Customer Relationships
The Simplest Way to Grow Your Business
We are so often looking for that one secret, that one “key” to success in growing our businesses. Well instead of looking for some magic solution, try a simple one…
The End of Your Customer Feedback Survey is Only the Beginning
Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…
Avoiding Unforced Survey Errors
The other day I stopped in at a national coffee chain to work and have a cup of coffee. Soon after, I received a “transactional survey” asking about my experience.…
Here's What's Stopping You From Getting Actionable Market Research
I probably don’t have to tell you that it is not uncommon for market and/or customer research to result in uninformative or somewhat random data or information that is unactionable.…
Market Intelligence MUST Be a Fundamental Part of Your Strategic Plan
Not too long ago I was helping a client with their strategic plan. They told me they had a really good handle on customer/market knowledge. And I made the mistake…