Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…
Category: Market Research
Avoiding Unforced Survey Errors
The other day I stopped in at a national coffee chain to work and have a cup of coffee. Soon after, I received a “transactional survey” asking about my experience.…
Here's What's Stopping You From Getting Actionable Market Research
I probably don’t have to tell you that it is not uncommon for market and/or customer research to result in uninformative or somewhat random data or information that is unactionable.…
Market Intelligence MUST Be a Fundamental Part of Your Strategic Plan
Not too long ago I was helping a client with their strategic plan. They told me they had a really good handle on customer/market knowledge. And I made the mistake…
No, You're Not Done Yet
Too often an organization does a customer feedback project to hear and understand what customers think. What we’ve observed is that almost all the time that organization fails to finish…
Doing Customer Feedback Right
Do you have customer feedback on the agenda for 2019? (Hint: you should. Hint number two: It should be on your list every year.). Having conducted tons of customer feedback studies over…