Customer/Market Research

For any organization, knowledge about your customers and the market you serve is critical. And we don’t mean just simple survey responses; we mean REAL knowledge. And that’s where we come in!

At IDiscover we have the capacity and the know-how to deliver even the most complex primary and secondary customer/market research studies. Whether the right tool is a survey, a focus group, depth interviews, etc., IDiscover can handle it. And we make sure it’s focused on the “right” issues…those of strategic importance.

We use market research in a unique way – we first work to identify and confirm the organization’s core identity (its mission, vision, and goals) and then apply research to understand the organization’s positioning against them. Then you can be confident about the impactful strategic solutions you develop.