When I say “company values”, what comes to mind? For most of us it’s those companies with a clear social mission – and how they outwardly demonstrate those values (and get stories written about them). Think Tom’s donating shoes to underprivileged communities worldwide. Think Honest Company that avoids (or tries to avoid) certain chemicals in its formulations. And those are great examples.

Having a clear set of principles your company will attract more talent and more customers that want to be aligned with those same principles. I believe there is true value in knowing your true values. With that in mind, I wanted to share some ideas about how to uncover (or rediscover) your organization’s core values and put them into practice.