Ugh. 2020 has been one heck of a year, hasn’t it? I don’t think ANYONE will miss it when it’s gone. So it’s understandable that many business leaders will be…
Tag: Customer Feedback
The End of Your Customer Feedback Survey is Only the Beginning
Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…
Avoiding Unforced Survey Errors
The other day I stopped in at a national coffee chain to work and have a cup of coffee. Soon after, I received a “transactional survey” asking about my experience.…
Here's What's Stopping You From Getting Actionable Market Research
I probably don’t have to tell you that it is not uncommon for market and/or customer research to result in uninformative or somewhat random data or information that is unactionable.…
Market Intelligence MUST Be a Fundamental Part of Your Strategic Plan
Not too long ago I was helping a client with their strategic plan. They told me they had a really good handle on customer/market knowledge. And I made the mistake…
Doing Customer Feedback Right
Do you have customer feedback on the agenda for 2019? (Hint: you should. Hint number two: It should be on your list every year.). Having conducted tons of customer feedback studies over…