You can strategize all you want. You can design all the best customer experiences. You can develop a creative, fun, engaging brand identity. But one minute with the wrong customer-facing…
Tag: Customer
Doing Customer Feedback Right
Do you have customer feedback on the agenda for 2019? (Hint: you should. Hint number two: It should be on your list every year.). Having conducted tons of customer feedback studies over…
Involve Customers In Your Product/Service Design
Recently I was talking with some nonprofit executives about developing and launching some new programming. The more we talked the more I became convinced that their brainstorming and planning for…
Are You REALLY Listening To Your Customers?
Are you listening to your customers? I mean REALLY listening? No, I don’t mean that bland, generic annual survey you do – and then quickly ignore. I mean have you…
The Case of the Unaligned Coffee
I am a believer that small things are often indicative of larger ones. And that leaders must be on the lookout for behaviors that can be detrimental to the growth…
4 Tips to Get the Most from Your Market Research Efforts
We all know that asking our customers (and others in our target market) for input is important. Still for too many it still seems like a “have to do” as…