Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…

Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…
The other day I stopped in at a national coffee chain to work and have a cup of coffee. Soon after, I received a “transactional survey” asking about my experience.…
I probably don’t have to tell you that it is not uncommon for market and/or customer research to result in uninformative or somewhat random data or information that is unactionable.…
Too often an organization does a customer feedback project to hear and understand what customers think. What we’ve observed is that almost all the time that organization fails to finish…
Are you listening to your customers? I mean REALLY listening? No, I don’t mean that bland, generic annual survey you do – and then quickly ignore. I mean have you…
We all know that asking our customers (and others in our target market) for input is important. Still for too many it still seems like a “have to do” as…