Congrats! You did it! You checked that “customer feedback” item off your to-do list. (But I truly hope that your customer feedback efforts are SO much more than that!) One…
Tag: Survey
Avoiding Unforced Survey Errors
The other day I stopped in at a national coffee chain to work and have a cup of coffee. Soon after, I received a “transactional survey” asking about my experience.…
Here's What's Stopping You From Getting Actionable Market Research
I probably don’t have to tell you that it is not uncommon for market and/or customer research to result in uninformative or somewhat random data or information that is unactionable.…
No, You're Not Done Yet
Too often an organization does a customer feedback project to hear and understand what customers think. What we’ve observed is that almost all the time that organization fails to finish…
Are You REALLY Listening To Your Customers?
Are you listening to your customers? I mean REALLY listening? No, I don’t mean that bland, generic annual survey you do – and then quickly ignore. I mean have you…
4 Tips to Get the Most from Your Market Research Efforts
We all know that asking our customers (and others in our target market) for input is important. Still for too many it still seems like a “have to do” as…