Hello everyone! Thanks for stopping by. I always like to share some of the best articles and ideas that I’ve come across in the last week or so. So here’s this week’s roundup!

• Some of today’s marketing challenges…and ideas for dealing with them: bit.ly/2cFeOia
• Who’s ready to drop that work drama? It causes employee disengagement and it’s bad for business. bit.ly/2cjw27x
• Is the Wells Fargo situation a case of a culture gone wrong? bit.ly/2d2XjwD
• How investing in back-end resources (like customer service) can build brand loyalty: bit.ly/2cYef4o
• 2016’s fourth quarter has begun. Are you achieving your business’s goals and finishing 2016 strong? If not, here’s how: bit.ly/2brNbuf
• Want to make some of your best people want to quit? Try making some of these dumb rules: on.inc.com/2cwKcm8
• What solopreneurs should be thinking about when it comes to #SocialMedia: bit.ly/2ckhPtY
• To create great (“magic”) content — we have to write deliberately, and we have to write a lot: bit.ly/2cX8hnk
• Some questions you might ask yourself to help you understand if you are a good leader: on.inc.com/2cKgRCz
• Some really good tips on how to add video to your marketing: bit.ly/2cD0coi
• This is what Steve Jobs used to say that you should say to yourself EVERY day: on.inc.com/2cUISIc
• What this entrepreneur learned by “having his head handed to him” on Shark Tank: bit.ly/2criY0b
• Six ways to becoming a better leader: bit.ly/2cqG2cw
• Leveraging EXISTING #customers is a great way to boost business #growth: entm.ag/2cmNGXL

Last week the main idea that was rolling around in my head was about customers – and how to find that ONE ideal customer. You know, the one that is perfect for you and you for them. I shared a few tips related to that idea:

• You should have specific strategies targeted toward how to earn (and keep) your ONE ideal customer’s loyalty.
• Consider all the points at which you touch that ONE ideal customer – and how you can make them smoother, easier.
  Make sure your team understands the problems of your ideal customer – and how YOUR products/services can solve them.
• Invest the time to clearly envision the characteristics of your ONE ideal customer.
• Focus all aspects of your business around serving the needs/solving the problems of your ONE ideal customer.

As you can tell, I kept thinking about how important it is to know what that ideal customer looks like and then figure out how to attract and keep them. I wrote about it in more depth my blog post, Attracting That ONE Ideal Customer. I’d love to hear what you think!